About Us

About A4 Promotions and Incentives


Headquartered in Sacramento, California, A4 Promotions & Incentives is a third-generation promotional product company founded in 1969. In 2017, A4 Promotions became a woman owned corporation, with Brittany Smith, daughter of the second-generation owner, taking the helm as President and majority owner.


Before we made it to Sacramento though, we started in Los Angeles. The company ventured into the promotional product industry in the early 1970’s manufacturing a simple wine-opener, with an imprinted sleeve. Our founding owner partnered with the owner/founder of Trader Joes, Joe Coulombe, to create the highly popular Vintage two-pronged cork puller.


Thankfully, it was a huge success - and the start of our three-generation promotional product family business!

After the wine-opener launched, A4 Promotions started getting calls from companies like Bank of America and Federal Express requesting their very own branded versions.

That led to additional corporate requests for even more branded items—and we fell in love with the process of helping businesses develop creative, interactive, and unexpected marketing plans. 

What Makes Us Different

Our team has years of experience in the promotional products industry—but we are much more than just a distributor. Our mission is to help your company develop creative solutions that are going to strengthen relationships, meet your goals, and deliver unique and impactful products every time.


One thing that makes A4 Promotions a valuable partner is that we operate as an extension of your marketing and sales team. We also support with both creative and operational elements of your business, meaning that we are always looking for ways to handle labor for which you might otherwise have to pay a staff person.


For example, we help:

?  Consult on event planning, branding, and display

?  Manage kitting and fulfillment

?  Handle your gift wrapping

?  Track retail for your staff



Our extraordinary customer service and product knowledge have been recognized nationally and internationally, including:

  • 2018 IPU Affiliate of the Year
  • 2019 IPU Top Producing Affiliate
  • 2020 IPU Top Producing Affiliate


Our goal at A4 Promotions & Incentives is to provide a seamless, integrated marketing strategy approach to support and assist the growing marketing needs of its clients. We do this through a wide variety of services, including:

  • Promotional Products
  • Incentives
  • Lifestyle Awards
  • Wearables
  • Packaging & Kitting
  • Print
  • Corporate and Employee Gifts
  • Company Stores

Promotional Product Professionals


Brittany is the third-generation owner, and current President. She has worked in the promotional product industry for over 12 years, starting out on the ground floor, learning all aspects and every facet of the business. She is very creative in her approach with the clients and is an expert on creating online company store portals. Brittany earned her degree in Dental Hygiene but found marketing and the promotional product industry to be her career passion. Brittany is the mother of two boys and one girl. She is an active volunteer at her children’s schools, and is active in the local Soccer, Little League, and Basketball leagues.





Bruce is the second-generation owner, past President, and current Vice President/Sales Manager. He has worked in the promotional product industry for over 45 years on both the distributor and supplier side. Bruce graduated from Brigham Young University in 1976, with a degree in Political Science and a minor in International Relations. Besides being totally active in all aspects of A4 Promotions & Incentives sales, marketing, and the day-to-day business, Bruce also serves, as a volunteer, on several community committees, and boards. His down time includes, playing golf and spending time at the family cabin in the Sierra Nevada’s.






Jennifer is Vice President and a third-generation board member. She has worked at A4 Promotions and Incentives for close to 20 years. Like her sister Brittany, she also knows every aspect of the business, from marketing and sales to finances. Jennifer is extremely skilled in product sourcing, and shipping logistics. Her retail background, with a major clothing retailer, has proven to be a major asset to A4 and its clients. Jennifer is a graduate of California State University at Sacramento, in Criminal Justice. The mother of four children, she is active in her cities Interfaith Council, working with the homeless, refuge outreach, disadvantage teens, as well as working on raising the advanced education opportunities for high school athletes at the local high school.