Using Customer Profiles to Find the Perfect Promo Products

Jan 30

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

Continue Reading

Sustainability & Environmental Responsibility: Why it Matters

Jan 09

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

Continue Reading

The Secrets to Attracting Ideal Customers

Oct 06, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

Continue Reading

6 Books That Every Business Owner Should Read

Sep 08, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

Continue Reading

How Promo Products Can Tell Your Brand's Story

Aug 17, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

Continue Reading

Business Travel: How COVID-19 Changes Everything

Jul 26, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

Continue Reading

How to Protect Your Business From Hackers

Jul 19, 2020

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

Continue Reading

How Promo Products Can Make a Lasting Impression

May 01, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

Feb 04, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Continue Reading

Branding 101: Let’s Talk Logos

Jan 06, 2020

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

Continue Reading

How to Juggle Work and Life Balance Like a Boss

Nov 02, 2019

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

Continue Reading

Branding 101: What Makes a Brand Powerful

Aug 08, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Continue Reading

How to Work Smarter, Not Harder

Jul 03, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Continue Reading

How to Put Together an Onboarding Kit

May 07, 2019

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

Continue Reading

5 Fail-Proof Ideas for Your Business Instagram

Mar 18, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

Continue Reading

Your Brand Is Your Business - Market It!

Mar 10, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Continue Reading

Graphic Design Terms Everyone Should Know

Feb 17, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Continue Reading

Advice for Getting the Most Out of a Business Trip

Dec 29, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

Continue Reading

How One Hour Can Determine Your Success

Nov 17, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Continue Reading

Why You Should Be Having More Fun at Work

Aug 09, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

Continue Reading

3 Things Every Busy Professional Needs

Jul 18, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

Continue Reading

5 Ways to Boost Employee Morale

May 22, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

Continue Reading

7 Ways to Instantly Make Your Website More User-Friendly

May 15, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

Continue Reading

How to Manage the Workload of a Leader

May 01, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

Continue Reading

16 Ways Color Affects Your Branding and Marketing

Apr 02, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Continue Reading

Why You Need Promotional Products

Mar 19, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Continue Reading

4 Steps to #Winning Social Media

Mar 05, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

Continue Reading